Notice of use and intellectual property

Value Experience Score – VXS methodology

The Value Experience Score – VXS methodology is an original creation protected by copyright, developed by Roberto Madruga, a reference in Customer Experience, Customer Success, and Employee Experience, CEO of Conquist Consulting and Education, and founder of The Customer Summit.

The VXS methodology, including its conceptual structure, terminology, scales, structured questions, graphic models, and the Customer-Promoter concept, is registered and constitutes the author's exclusive intellectual property.

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Rights and restrictions on use

Academic and research use is allowed, provided it is accompanied by proper citation of the source and author.
Excerpts and representations of VXS may be mentioned in technical or scientific publications with clear attribution of authorship.
Commercial, institutional, or technological use of the methodology, in whole or in part, is prohibited without formal licensing from the author or legal representative.
It is not permitted to create adaptations, derivative methodologies, courses, or platforms based on VXS without express, contractual authorization.
Commercial and/or professional use of VXS (such as in consulting, training, platforms, or educational institutions) is conditional on obtaining an official license to use it.

For licensing, partnerships, and speaking requests, contact: roberto.madruga@conquist.com.br

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