Official certification
VXS Certification
Master the Value Experience System and carry the credential of someone who learned from the method's creator.
Choose your certification level
Two progressive levels, from hands-on mastery to advanced specialization.
VXS Professional
For those who want to apply the Value Experience System in practice, from the questionnaire to reading zones and personas.
- 12 hours of asynchronous content (6 modules)
- 1 live keynote class with the method's creator
- Certification exam
- Verifiable digital badge
- Public directory of certified professionals
VXS Expert
For those who will lead implementation and build teams. Includes everything in Professional, plus deeper content and mentoring.
- Everything in the Professional level
- + 6 hours of advanced asynchronous classes
- + 1 group mentoring session
- + Expert proficiency exam
Curriculum
What you'll master upon completing the certification:
✓The complete VXS methodology with its 5 structuring questions
✓The 4 valuation zones that translate feelings into action strategies
✓Comparing VXS with NPS, CSAT, and CES, the benefits and limitations of each
✓The groundbreaking Customer Value Journey Mapping (CVJM)
✓Practical applications in CX, CS, Marketing, Sales, and HR
✓Training scripts and capacity-building tracks for teams
✓A 7-phase VXS implementation roadmap
✓How to structure VXS governance and improve company culture
Academic and methodological coordination
Roberto Madruga
Creator of the Value Experience System, Ph.D. from COPPE/UFRJ, and author of 12 books. The certification's academic and methodological coordination is led personally by the method's creator. Meet the author →
Get the book →Companies that study at Conquist
Pricing and cohort dates will be provided by Conquist Education before publication.
Go deeper into VXS
Read the full methodology in the book or bring the Value Experience System to your company with Conquist.