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The Next Question arrives in São Paulo
São Paulo hosts the launch of "The Next Question – VXS – Value Experience Score", Roberto Madruga's 12th book. You'll hear directly from its creator about the fundamentals, provocations, and practical applications of VXS, a 100% Brazilian innovation.
Your ticket includes:
- ✓A copy of the new book
- ✓NPS, CSAT & VXS Forum
- ✓Networking coffee
- ✓Book-signing session with Roberto Madruga
All of that for a special launch price!
New edition
The purpose of the NPS, CSAT & VXS Forum is to raise the bar on Customer Experience KPIs in Brazil
Broadening how the market measures, interprets, and transforms the customer experience.
For years, indicators like NPS, CSAT, and CES helped companies understand satisfaction, recommendation, and effort. But the evolution of Customer Experience demands a deeper reading.
The NPS, CSAT & VXS Forum was created to spark a new discussion: how to go beyond the score, understand what lies behind the answers, and identify dimensions of the customer relationship that traditional indicators, on their own, can't reveal.
It's in this context that VXS – Value Experience Score takes center stage, adding a new dimension to experience analysis.
Schedule – 9/22
3:00 PM to 5:30 PM
Cases, Benchmarking & KPIs
Renowned executives share cases, benchmarking, indicators, practices, and lessons learned, bringing different perspectives on the use of Customer Experience KPIs. Closing the Forum, Roberto Madruga gives an exclusive pitch on the new VXS – Value Experience Score KPI.
5:30 PM to 7:00 PM
Coffee, Networking & Book Signing
Coffee and networking among attendees, speakers, and executives, followed by a book-signing session for the new book with Roberto Madruga.
An event for those who want to go beyond traditional surveys
The market talks a lot about performance indicators. Few, however, explore these topics with the strategic depth they really demand.
The "NPS, CSAT & VXS Forum" was created to fill that gap, and the previous edition was a success. Attendees established the event as a recognized space for qualified exchange, knowledge benchmarking, and reflection on Customer Experience topics, under Roberto Madruga's direct supervision.
What you'll find at the Forum
Cases and benchmarking on CX KPIs
Practical experiences shared by executives and specialists.
Mistakes, successes, and lessons learned
What works, what needs revisiting, and what companies are learning in practice.
NPS, CSAT, CES, VXS, and other indicators
Different perspectives for measuring and interpreting the customer experience.
Trends and new questions for CX
New approaches to broaden the understanding of customers and their experiences.
Exclusive pitch on VXS
The fundamentals and applications of the new indicator, presented directly by Roberto Madruga, the method's creator.
Networking & Book Signing
Connections between attendees and speakers, followed by the launch and book-signing session for The Next Question.
Speakers
Roberto Madruga
Ph.D., best-selling author and leader in CX and CS teaching and practice · Conquist
LinkedIn ↗
Maria Fernanda Trabold
Market Development and Customer Experience Manager · Unimed do Brasil
LinkedIn ↗
Companies attending the NPS, CSAT & VXS Forum
Check out photos from the last edition
Presented by
Institutional support
The NPS, CSAT & VXS Forum is an event presented by Conquist, a pioneer and reference in Brazil in Customer Experience, Customer Success, and Employee Experience. Conquist's team is also behind one of the country's most important CX, CS, and EX events, The Customer Summit.
Spots for the NPS, CSAT & VXS Forum are limited
Reserve your spot among CX and CS leaders and specialists who have already decided to go beyond the standalone indicator.
Reserve my spot on Sympla